Our Vision and Values
From manufacturing and marketing to research and sales, we have a common purpose – supporting New Zealand’s agricultural sector to optimise the performance potential of their livestock.
Our Vision
We aim to be recognised for our leadership in providing value through convenient and complete nutrition solutions.
Our Values
These guiding principles shape every aspect of how we perform for our farmer shareholders;
We BELIEVE in ourselves
with our heritage, knowledge, experience, mana and passion we stand on firm enough ground to enable us to believe in every word we say and every action we take.
We walk towards CHALLENGE
If we’re to stay at the leading edge of animal nutrition and advise farmers on best practice, we can never be afraid to be the change agents, continuously raise the bar and challenge existing thinking.
INTEGRITY builds trust
Our reputation rests and falls on the professionalism and integrity we show in every dealing, every conversation and touch point. With trust comes loyalty and longevity. Its never given and can never be assumed. Its earned.
KAITIAKITANGA
Our business is based on the spirit of partnerships with hard working Kiwis and the land and animals they treasure. We nurture every relationship with them and each other, and never forget that we are caretakers of these relationships for ourselves and future generations.
Our People
Training is always a priority. Our customers and shareholders expect nothing but the best, most accurate advice and products.
We invest in ongoing training for our field staff, ensuring their knowledge keeps pace with rapid developments in soil science and animal nutrition and we provide them with the backing of a highly skilled technical team.
Our leadership team is highly skilled and combines the depth and breadth of commercial and scientific experience to manage a thriving, farmer-owned cooperative.
We care about people. We strive daily to make our operations a safe place for both staff and visitors and we are committed to a zero injury rate. Attention to safety has earned us the highest level of ACC accreditation.
